Tuesday, April 27, 2010

A late review of "The Joneses"

 The Joneses.

Cast: David Duchovny,Demi Moore

Writers: Derrick Borte, Randy T Dinzler

Director: Derrick Borte

* and a 1/2 * out of four

The premise of “The Joneses” is not too far off from how advertisers will target consumers next. A marketing firm has moved an imaginary family into a small town to help build sales of their products. Kate (Demi Moore) and Steve(David Duchovny) along with their kids Jenn(Amber Heard) and Mick(Ben Holingsworth) have all the best clothes, and the coolest toys. They are attractive, out going and they use their new toys in front of the neighbors and friends to help influence them into buying them.

The first half is a great satire on consumerism and our desire to own more things.. We are not that far off from becoming like a Jones ourselves. Whenever we get a new product, we put it on facebook, tweet it, and send emails to our friends. We are doing a lot of work for advertisers by word of mouth alone. It’s too bad the film didn’t stay in this satire arena because it could have been a lot more interesting. Instead it evolves into a romantic struggle between highly successful, loving the rich good life Kate and hard working, loving the simple life Steve. At this moment I was expecting a number to appear at the bottom of the screen so I could txt my vote. The movie also tried to make me feel sympathy for a character named Larry (Gary Cole) who becomes jealous of the Joneses status and starts buying things he can’t afford to impress his wife Summer(Glenne Headly). When he tells Steve that he is going to lose the house but refuses to return the toys he bought . I wasn’t that surprised or even care what happens next.

This movie should have focused less on personal problems with each character and more on financial responsibility . This film message seems to indicate that material access is not only good but is also a necessity. If you don’t have the big house, the cool new H.D.T.V., or the best car. Your status in the world is worthless. Like Gordon Gekko says in Oliver Stone’s upcoming “Wall Street: Money Never Sleeps” “Greed is good. Now it seems it’s legal”

1 comment:

  1. Perpetual modernness is the measure of merit in every work of art.