Tuesday, December 14, 2010

IFC interrupts movies for ads

                                   (This was their Tagline a few short months ago)

I have always loved watching IFC in the past, for showing me great movies at no additional cost to my cable bill.  Than they started adding in some good T.V. shows and again I was happy. Just recently  I was watching a movie last night called "The Center Of The World".  All of the language and nudity were kept in and nothing seemed strange.   After the first 30 mins I get an announcement saying that my movie will be right back, and it goes to commercials.  I hoped it would be one quick one but it goes through 3 minutes of ads before it goes back to the movie.  Another 30 minutes later it does the same thing again. Luckily I have seen the movie before and just shut it off.

In the past I would see long stretches of commercials before and  after each show, but never would I see it during the actual program.  I understand the importance of ad dollars for a network, but this is not going to be a good thing.  Soon IFC will become another basic cable station  and they will start to have their movies edited for content.    I really hope TCM(Turner Classic Movies) doesn't start doing this because I may just snap.   

                                   (This is their tagline now)